Gerocossen — Started in a Barrel, 1990
Gerocossen
A heritage campaign for Gerocossen — a Romanian cosmetics house founded in a barrel in 1990 — built around its Manuka line and a real story of survival and growth.
1990
Founded
6 days
Concept to delivery
−72%
Cost vs. traditional shoot
2.6×
Story engagement
Challenge
Gerocossen carries a rare story: founded by a grandmother mixing formula in a barrel in 1990, a genuine story of survival and growth. But a legacy brand risks reading as dated, and the Manuka line needed a campaign that honoured the heritage while feeling current.
Approach
We anchored the creative in the founding story and built forward. For the Manuka campaign we focused on craft, warmth and continuity — heritage as an asset, not a limitation — in a modern visual language that respects where the brand came from.
Outcome
Gerocossen's campaign turned its history into its strongest differentiator, giving the Manuka line a narrative competitors can't buy and real emotional depth on shelf and in feed.
How We Did It
Mining the founding story
We anchored the creative in a rare, real story — a grandmother mixing formula in a barrel in 1990 — and built forward.
Heritage-as-asset direction
For the Manuka line we focused on craft, warmth and continuity — heritage as an asset, not a limitation — in a modern visual language.
Campaign production
We produced the campaign to honour where the brand came from while feeling current on shelf and in feed.
Narrative delivery
We delivered a campaign that turned the brand's history into its strongest differentiator.